"....An egg case or egg capsule, colloquially known as a mermaid's purse or devil's purse, is a casing that surrounds the fertilized eggs of some sharksskates, and chimaeras. They are made of collagen protein strands.
Because they are lightweight, they are commonly washed up by the sea, often found at the strandline, the farthest point of the high tide. The egg cases that wash up on beaches are usually empty, the young fish having already hatched out...." (Wikipedia)

There are two elements to our name and logo - the devil's purse and the shield. The name - Devil's Purse Brewing Company - was inspired by co-founder and brewer Mike Segerson's childhood experiences on Cape Cod. Always fascinated by the skate egg cases he would find on the beach, he was intrigued when he learned they were called devil's purses. His idea to name the brewery after them, as well as use the imagery in the logo, soon followed.

The second element to the logo, the shield, represents what is called a "surfman's check." Over a century ago, the Cape shoreline was dotted with lifeboat stations manned by members of the U.S. Lifesaving Service - the predecessor of today's U.S. Coast Guard. Ever vigilant to render aid to foundered vessels, surfmen from each station would patrol sections of the beach in all weather conditions. When two surfmen would meet at the end of their patrols, they would exchange their "surfman's check," a badge with their assigned number and station, as proof that they had completed their patrol.

Today, accomplished and highly skilled Boatswain's Mates in the Coast Guard can be certified as a Surfman, and awarded a Surfman's Check for their level of expertise. Our bold and flavorful Surfman's Check ESB pays homage to the U.S. Lifesaving Service crews of the past, as well as the men and women serving in today's Coast Guard who are "Always Ready" to go into harm's way to save a life.